tided@ukhomefragrance.com

+44 7961 977640

The Mill House Court Farm, Church Lane, Norton, Worcester WR5 2PS, UK

HOME FRAGRANCE

Privacy Policy

Effective Date: August 5, 2026

INTRODUCTION

Welcome to the Privacy Policy of HOME FRAGRANCE FILLERS UK LTD.

We respect your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website ukhomefragrance.com (the “Site”), make a purchase, or otherwise interact with us.

Please read this policy carefully. By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree with the terms, please do not access the Site.

1. THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data: Includes first name, last name, username or similar identifier, and title.
  • Contact Data: Includes billing address, delivery address, email address (tided@ukhomefragrance.com or any email you use to contact us), and telephone numbers.
  • Financial Data: Includes bank account and payment card details. All financial transactions are processed securely through our third-party payment gateways.
  • Transaction Data: Includes details about payments to and from you and other details of products you have purchased from our Site.
  • Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this Site.
  • Profile Data: Includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
  • Usage Data: Includes information about how you use our website, products, and services.
  • Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.

2. HOW WE COLLECT YOUR PERSONAL DATA

We use different methods to collect data from and about you, including:

  • Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, or email. This includes personal data you provide when you:
    • Create an account on our Site;
    • Purchase our home fragrance products;
    • Subscribe to our service or newsletters;
    • Request marketing to be sent to you; or
    • Contact our customer service team.
  • Automated Technologies or Interactions: As you interact with our Site, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
  • Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties, such as analytics providers (like Google Analytics), payment processors, and delivery fulfillment services.

3. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To Perform a Contract: Where we need to perform the contract we are about to enter into or have entered into with you (e.g., processing your payment and delivering your order).
  • Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., to improve our business practices, keep our Site secure, and understand customer behavior).
  • To Comply with a Legal Obligation: Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for Which We Will Use Your Personal Data:

  • To register you as a new customer.
  • To process and deliver your order including managing payments, fees, and charges.
  • To manage our relationship with you, which includes notifying you about changes to our terms or privacy policy, and asking you to leave a review.
  • To administer and protect our business and this Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).
  • To use data analytics to improve our website, products, marketing, customer relationships, and experiences.

4. DISCLOSURES OF YOUR PERSONAL DATA

We do not sell, rent, or trade your personal data to third parties. We may share your personal data with the categories of third parties set out below for the purposes outlined in Section 3:

  • Service Providers: Third-party vendors who provide IT, system administration, logistics, delivery/courier services, and marketing assistance.
  • Payment Processors: Third-party payment merchants to ensure secure payment handling.
  • Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
  • Regulators and Legal Authorities: HM Revenue & Customs, regulators, and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.
  • Business Transfers: Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

5. INTERNATIONAL DATA TRANSFERS

Some of our external third-party service providers may be based outside the United Kingdom (UK) or the European Economic Area (EEA), so their processing of your personal data will involve a transfer of data outside the UK/EEA.

Whenever we transfer your personal data out of the UK/EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
  • Where we use certain service providers, we may use specific contracts approved for use in the UK (such as the International Data Transfer Agreement or Addendum) which give personal data the same protection it has in the UK.

6. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax and legal compliance purposes.

8. YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights include:

  • Request Access: Receive a copy of the personal data we hold about you and check that we are lawfully processing it.
  • Request Correction: Have any incomplete or inaccurate data we hold about you corrected.
  • Request Erasure: Ask us to delete or remove personal data where there is no good reason for us continuing to process it.
  • Object to Processing: Object to the processing of your personal data where we are relying on a legitimate interest and you feel it impacts your fundamental rights and freedoms.
  • Request Restriction of Processing: Ask us to suspend the processing of your personal data in certain scenarios.
  • Request Transfer: Request the transfer of your personal data to you or to a third party in a structured, commonly used, machine-readable format.
  • Withdraw Consent: Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact our customer support team using the details provided below.

9. THIRD-PARTY LINKS

This Site may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Site, we encourage you to read the privacy policy of every website you visit.

10. COOKIES

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Site may become inaccessible or not function properly. For more information about the cookies we use, please refer to our separate Cookie Policy.

11. CHANGES TO THIS PRIVACY POLICY

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Effective Date” at the top of this policy. Any changes or modifications will become effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification.

12. CONTACT DETAILS

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise any of your legal rights, please contact us using the information below:

  • Full Company Name: HOME FRAGRANCE FILLERS UK LTD
  • Website: ukhomefragrance.com
  • Email Address: tided@ukhomefragrance.com
  • Postal Address: The Mill House Court Farm, Church Lane, Norton, Worcester WR5 2PS, UK
  • Telephone Number: +44 7961 977640

If you are a UK resident, you also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.